Tide, a fintech start-up, has designed a business current account packed with powerful tools that save time and money. They approached us to develop an impactful Facebook and Instagram campaign.
My solution was to show how easily Tide integrates into your daily business and becomes 'Part of your world'. The execution was hand crafted visuals that reflected the detail and care that Tide puts into their product.
We created 5 'worlds', each reflecting an area of business. Every object was designed and hand crafted in the studio, with each scene being built and photographed by the in-house photographer. Following retouching and refinement, I animated 3 of the scenes to increase engagement when posted to Facebook.