The team behind efindr approached us to bring their app idea to life. They had a functional prototype but needed our help to refine the UI and develop the brand. The app is centred around finding the people you need through the people you know.
As part of the repositioning I created a new logo, developed a refreshed colour palette and commissioned a series of character illustrations to bring the brand to life. This was then rolled into the app by designing the new app icon and updating the app's UI.