A London based designer, with a passion for web & UI design. Combining brand thinking and digital execution to create standout design.

I have a traditional graphic design background having worked across a range of disciplines including branding, advertising, packaging, digital and print design. My client experience spans both large and small, including brands such as Buxton, Beko, Pizza Hut, Nestlé and Perrier.

I always approach a project from customer/user perspective, followed closely by the brand. These two elements are deeply connected and have the ability to influence one another. Creating a successful piece of design requires an understanding of both - this is where my strength lies.